The project was born out of an understanding that owners of smaller businesses struggle to find reliable unbiased information on key subjects.

In addition to this, there is also an overload of marketing speil from online marketers that have littered the internet with so much information it makes finding reliable material difficult. Furthermore, there are endless journals, updates, magazines all reporting news to grab your attention.

It was thought...

The internet consumes too much of our productive time and there must be a way to pool the best practitioners together and there must also be a much better way to serve the information.

So, the project was born,

2008

• The intellectual property of the domain name was acquired
• The project concept was developed

2009

• The project concept awaited a co-sponsor
• The project board was formed
• The project research began in July 2009
• The project was put out as a single page website in August 2009
• The project discussions began in the community
• The project development took place with each contributor
• The project Steering Group was formed

2010

• The project tested a few service models
• The project rejected Social Enterprise on the basis that it already does good
• The project gained strength with key contributing partners
• The project delivered a membership model