Top10Tips.co.uk
is an online resource for people interested in the “how to’s” from business.
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Working for a better small business community
Design Tips
Design is more than fancy graphics
Packaging Design
| | Tip#2 Keep it simple & cost-effective
The packaging should be capable of delivering the final desired performance, whilst remembering that it will have to perform many important roles & functions such as: product containment/protection/preservation, be transportable , carry information including warnings and perform a selling role. Initially, consider ‘off the shelf’ components wherever possible, especially if you are on a ‘tight budget’. Custom packaging is very expensive and normally requires commitment to huge production orders – something that you may not be able to agree to or afford as a fledgling ‘start-up’ business. At the end of the day the packaging simply needs to be ‘fit for purpose’ in all of the above functions. |
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