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is an online resource for people interested in the “how to’s” from business.
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Working for a better small business community
Design Tips
Design is more than fancy graphics
Packaging Design
| | Tip#3 Think about market position & branding
Who are your target market? What are their expectations in terms of product & packaging? Investigate the market and end users to understand their needs & try to find out where existing products fail to meet the needs and desires. Will they want something trendy or funky? If an older consumer will they want something more traditional? What are the norms of your particular sector? Do you want to follow them? Or break the rules and be seen as a ‘maverick’? Your packaging needs to reflect brand credentials, so develop these early on. |
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