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Design Tips
Design is more than fancy graphics
Packaging Design
| | Tip#4 Market supply channels
What route to market will you take? If selling over the internet and despatching product via post the branding may not be as important as a pack that needs to ‘sell itself’ on the shelf in a the local store. However, in the former, transit packaging & protection may be much higher ‘up the agenda’ – you don’t want your product to arrive in lots of little pieces, do you? – Unless it’s a jigsaw puzzle that is! If selling in stores you may need to also consider shelf height restrictions, extra ‘point-of-sale’ (POS) display packaging and other trade requirements, before Store Buyers will talk to you. |
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