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Working for a better small business community
Design Tips
Design is more than fancy graphics
Packaging Design
| | Tip#7 Physical protection?
We’ve covered damage to the pack from exterior elements/pressures but what about protection from the product within? How aggressive is the product you are packing? Will it ‘attack’ the pack itself? How long will your product be on the shelf or in the supply chain before being opened? Some slow-moving consumable products can be around for upto 3 years before use. You need to make sure that the packaging materials you use provide a sufficient barrier to the elements (oxygen and moisture mainly). Some products have stringent legislative requirements on what shelf-life you can claim and proof through stability testing may be required. |
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