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Working for a better small business community
Design Tips
Design is more than fancy graphics
Packaging Design
| | Tip#8 Information & Communication
What are the wording legal requirements for your sector? What claims can you make for your products and how will you validate those claims if challenged?
What other messages will you want to impart to your customers? Check minimum legal font sizes for any text and consider readability – size and coloured text on coloured backgrounds – can be very frustrating, illegible and potentially illegal due to poor choice of font & colour.
What about bar coding requirements during transit and at POS? Ensure that you get final printed components verified with a standard bar-code-verifier/reader before accepting them from the printers to ensure that they decode satisfactorily
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