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is an online resource for people interested in the “how to’s” from business.
Provided by independent UK practitioners written for the UK market. Donating to UK charity.
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Working for a better small business community
Website Promotion
Bring the right people to your website
Pay Per Click Advertising
| | Tip#5 Relevance - Good for the Search engines. Good for you!
If you are advertising blue widgets, it makes sense to send your visitors to the blue widget page. You are more likely to make a sale if you are answering their query. Do this on the actual page where your prospect lands. Your page must be relevant to the search term the prospect has keyed in. If you expect the prospect to search your website for what they are looking for then you will be disappointed. Some networks rank your pages by the relevancy to the search term. You could end up paying for visitors who are not even prospects. |
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